Website Critique of Novotel Hotel Essay Example | Topics and Well Written Essays - 3000 words

Website Critique of Novotel Hotel - Essay Example Novotel conducts business in both Brick & Mortar and Click & Mortar modes. Novotel has got offices and a chain of luxurious hotels in major cities all over the world. They provide residential and event arrangement services as well as consultancy for travelling and tourism ventures. Novotel can be approached by conventional means i.e.any one can walk into the office and acquire their services or hire their expertise, such a setup is referred to as Brick & Mortar. Companies and business that do business online as well as by conventional means are referred to as Click & Mortar. Click and Mortar is quite different from pure Click setups yet it is possible to get mixed up between the two. How ever the basic difference is that pure click setups only offer their services online where as Click & Mortar setups do business both online as well as the old fashioned face to face way. Novotel tries to attract individual tourists to use their services in the long run and facilitates its customers in great deal. Novotel offers several packages for summer tours, family packages which are all aimed at locating travelers and tourists round the world in specific seasons. The company wants to retain its customers in the long run and offers several products like loyalty card which provides several facilitations to the customers. Here the web portal acts like a Business to Customer portal i.e. B2C. Novotel intends to attract corporations for establishing their corporate business model. Novotel accomplishes this by offering to organize their business meetings, dinners/lunches, meetings, seminars, conferences and other events at their prime locations. With all these services Novotel secures clients in the corporate sector who need arrangements for their new product launching ceremonies at their premises. Novotel also offers special rates to the corporate delegates, business tour plans and wants to establish long term business relationships with the corporate

History of Architecture Editing Essay Example | Topics and Well Written Essays - 2000 words

History of Architecture Editing - Essay Example According to David young and & Young Michiko in their book â€Å"Introduction to Japanese Architecture†, Unlike some Chinese and Western architecture, the Japanese architecture tries to avoid the use of stone unless deemed necessary for specific purposes as noted in the temple of the pagoda and podia foundations. The structural layout includes lintels and posts. The style of building the shrines also contributed to the construction style for domestic and urban architecture characterized by the nature of the building materials and the design of the tower. Buddhism, therefore, cited as a major contributor in the enhancement of Japanese architecture as noted by the building of temples (Young & Young, 2004). Japanese history of architecture went through numerous periods of innovation. The beginning of the 7th century became mostly dominated by wooden structures noted by temples and shrines built by the noblemen. This period in history referred to Nara and Asuka periods of architecture. They were also periods that marked the heightened growth of Japanese art and culture. In the 9th century, referred to as the Heian period was essentially a continuation of the architectural developments in the previous periods. It also marked a period of the beginning of the Chinese influence as one of the formidable architectural forces as Japanese architects of the time traveled and studied Chinese design. Thereafter, wood temples started to spring up in large numbers, together with other styles that were totally new, and yet a reminder of the old order. According to Charles Jencks in his book â€Å"Modern Movements in Architecture†, this era got closely followed by the Muromachi and Kamakura eras that got characterized by simplicity in design. The basic designs were a perfect reflection of the fact that the Japanese had graduated to the leadership of Samurai, the warrior class.