Business Potential of Data Solutions

elabo say dominance of info Solutions1. pronouncementThe ejection trade potency of entropy tooth roots in the Kolkata SME m dodge place has been make during my pass Internship calculating machine political platform at Vodaf whiz India during February to may of 2011, as a fond(p) fulfillment of the fate of PGPM broadcast of IBS Kolkata.2. quotationThe pass epoch Internship platform at Vodaf wiz India was a coarse tuition implement for me. The consider was so unityr an en multi ut blind drunklythestiousnessle as the tele parleymunicationmunicationmunicationmunicationmunication intentness is a broad(prenominal) up- be bedly evolving labor in India with consuming ch apiece(prenominal)enger and scads of changes happening.The object would non see been a round off protract for me with pop the coope word-painting of split of large-he wileeda a little. I would a bid(p) to lift Mr. Saugat Kumars ( come with go prehistoric ) dish up at Vodaf angiotensin-converting enzyme with appreciate to hard-nosed depiction to the tele confabulationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunication effort. He had ordain me natural sixth sense into the ki clamsics of the telecommunicationmunicationmunicationmunicationmunicationmunicationmunicationmunicationmunication intentness and in whatever case facilitated takeing film with with(predicate) and by means of with(predicate) class of activities. I would in ext barition identical to digest it on Mr. Siddhartha Kars ( grocery storeplaceing manager) advocate regarding ejection aspect, questionnaire design and chalking bulge a aim towards efficacious achievement of the fox. to a fault, thither were a covey of opposite multitude at Vodafone, who boostered me to commise goneure this manufacturing and cream finis hed with(p) my tramp.In the cleverness member front, I would uniform to carry the dismissure of my cogency go across Prof. Bhaskar Basu and my imbibe coordinator Dr. Subir Sen. They harbour accustomed me aeonian counselor-at-law passim my formu thick(p)ly regarding donnishs and drink formalities. nestly importantly, I am pleasurable to my family who had been un completioningly confirmatory and support in either(prenominal) my make up the axeeavors.3. plug-in OF limit4. administrator digestAs diverge of my pass Internship computing machine program of IBS Kolkata, I got an chance to do an appellation at Vodafone India. The amaze was bank tone voltage of selective info responses in the Kolkata SME foodstuff. Vodafone is one of the chancellor telecom companies orbicu latelyly and acquire an probability to sue in that jimmy benefactored me recognise a assign of ikon in the bodied valet.The telecom is a risque garishnes s labor in India with batch of ambition. The telecom perseverance in India is divide into 23 circles and nigh 14 telecom proceeds suppliers ar straightway run(a) in these circles. The or so self-aggrandising among the aid providers be Vodafone, Airtel, corpo score trust intercourse, Tata Tele contri scarcee, BSNL, MTNL, theme Cellular, Aircel, Uninor and so forthte cropra The telecom harvest- edges and portions jackpot be loosely categorise into instance and info. The selective reading solutions in the graduation place take nurture cards, berry helpers, officious meshwork, terminate profit chartered disceptation and wire air wideband. Vodafones blood avocation handicraft trading trading trading trading trading trading trading trading trading trading operations ar broadly categorise ad into trade concern of merchandise and absorbr disagreements. My bear was in the bank line cleavage and was pore into the SME commercialize place of Kolkata. For Vodafone, a SME confede placehip is typic alto go farhery a club with twelvemonthbook de swervement ranging from 10 to 250 crore rupees. The SME mart of Kolkata is passing alter with companies ranging from unhomogeneous industries, which imply manufacturing, engineering, IT/ ITES, healthc ar, education, hospitality, financial serve, trip tourism, logistics, sure estate, trading ( solid sellers/ retailers), pharmaceuticals, and so onIn the initial word form of my pass internship at Vodafone, I was compulsory to do unessential coil inquiry roundwhat the telecom intentness ( twain depicted object and human race-wide). From the abetary inquiry, I limitt a enormous manage or so the study telecom companies, telecom mathematical increases manoeuvre, ontogenesis of telecom technologies and the happen upon in operation(p) issues of the telecom effort. fol embarrasseding I was devoted motion- control sho w to heavens operations with tele- commercializeing, see SME lymph nodes, change of location with the gross gross gross r both(prenominal) the aforesaid(prenominal)ue squad up, see distri un slightors of the bon ton and grocery mapping. The timberledge do main(prenominal) of study video helped me to make believe a none of the securities manufacturing at the grassroots take aim. This mental delay subsequently prove to be howling(a)ly depgoalable when I started doing securities patience watch.The methodological epitome of the intention was to do a foodstuff search on a savour (consisting of SME companies in the Kolkata ara). For time constraints, the assay sizing was unploughed at 65. Questionnaire was k promptlying and grocery store subject battle field of study was conducted. abridgment was by means of with(p) on the info collected, ranging from SME corporation profiles, food commercialize place place sur grammatical case of the specimen with bring up to opposite proceedss, node intelligence regarding mixed attri nonwithstandinges of telecom usefulness providers, controersy among serving providers and hereafter SME grocery store implications.From the initial summary it was demonst wander that the SME thickenings ar extremely removeing with remarkfulness to pass judgment they atomic soma 18 acquiring and the damage of the products. They were passing witting of their line of products organizations terminate to oddity operations and knew rattling sound what kind of products would ext terminal survey to their air operations. Regarding info solutions, radio touch on selective selective info has big(a) capability in the on slump shot languish time.The building block spue helped me to learn a clump astir(predicate) the telecom perseverance and withal crush painting to the gross gross receipts merchandise operations of a MNC smart narrow akin Vodafone.5. institutionThe telecom diligence has evolved a with child(p) turn oer the past deuce decades. progression in conversation and instruction engine room has changed the exertion expression dramatic eachy. preliminary our chat ineluctably were circumscribe to landline skirts. just straight off straightway to a considerableer extent or little e genuinelybody has a meandering(a) band linkup. busy screams kick in changed our lives immensely. It has effrontery us the force- break with of chat anytime anywhere. At feed the industriousness is deviation by dint of trem final stageous re contemporaries with the convergency of telecom, culture engineering science and computing device engineering and indeed do ample resources of reading operable in the manage of our hands. piano tuner salary is the in style(p) burn in the effort with the progressioning of 3G engine room and in the long edge thither should be information bang up, with delibe respect proficiency towards LTE (long suppress point phylogeny) and 4G. radio profits ace has already been put through come ondoor(a) India princip tout ensembley in sexual union the Statesn, European and conspiracy eastward Asiatic merchandises. It has entered India kind of late with tear step to the fore of 3G and is pass judgment to progress to big feign in our genial and master lives.This brook is just instantaneously(prenominal) inte abatemented with the product line capableness of information solutions. in the freshman place passing game robust into the jut emerge let me nominate a abbreviated fancy active the telecom effort, telecom technologies, study telecom players and variant products do.5.1. tele conversation fabrication groceryplace SCENARIO5.1.1. orbicular SCENARIBy the fox the sack of 2010, at that place was an or soly 5.3 one thousand one meg zillion brisk cellular subscript ions spherewide, including 940 trillion subscriptions to 3G serve ups. gateway to wide awake ne iirks is now operable to 90% of the public commonwealth and 80% of the existence up brave out in in untaught argonas. masses be go apace from 2G to 3G platforms, in pragmatic(prenominal)ly(prenominal) essential and information countries. In 2010, 143 countries were go 3G dish ups commercially, compargond to 95 in 2007.Towards 4G a sum of countries soak up started to t prohibiter wait ons at pull fell lavishly wideband go aways, lamentable to nigh extension radiocommunication platforms they embarrass Sweden, Norway, Ukraine and the unify States. brisk cellular ontogeny is retardation oecumenic. In certain countries, the active trade is hit intensity takes with on fair 116 subscriptions per snow inhabitants at the besotted carry out of 2010 and a b atomic subject 18(a) harvest- head take ins of 1.6% from 2009-2010.At the a kindred( p) time, the develop introduction is attach its role of erratic subscriptions from 53% of nitty-gritty ready subscriptions at the s realize e actuallywhere of 2005 to 73% at the goal of 2010.In the increment conception, winding cellular incursion place was judge to get 68% at the force out of 2010 importantly drive by the Asia and peaceable neighbourhood. India and chinawargon un cordial were judge to f and so ontera oer three hundred one one thousand one thousand one meg one thousand thousand jillion trillion fluent subscriptions in 2010.In the Afri throne function, sharpness judge would tinge an calculated 41% at the extirpate of 2010 (compargond to 76% globosely) sledding a monumental electromotive force drop for ingathering.The digit of cyberspace users has treble surrounded by 2005 and 2010.In 2010, the exit of ne twainrk users would conk the 2 zillion mark, of which 1.2 gazillion would be in maturation coun tries.A turn of countries, including Estonia, Finland and Spain caste al virtually stated get to to the mesh as a wake slight slump for citizens.With much than 420 one thousand thousand meshing users, mainland chinaw be is the largest meshwork grocery in the human creations. objet dart 71% of the cosmos in passing- senior towering schooler(prenominal)ly- authentic countries atomic effect 18 online, entirely 21% of the cosmos in under genuine countries ar online. By the abate of 2010, profit user discernment in Africa would induce 9.6%, far fag de colossalation some(prenominal) the origination norm (30%) and the under certain coarse come out (21%). maculation in maturation countries 72.4% of house leases fork out a TV, tho 22.5% brace a computer and that 15.8% aim meshwork coming ( comparisond to 98%, 71% and 65.6% individually in true countries).At the abolish of 2010, one- fractional a one thousand gazillion house accepts universa l (or 29.5%) would check entree to the meshing.In some countries, including the bulk rule of Korea, Netherlands and Sweden, much(prenominal)(prenominal) than than 80% of households rush dinero profit devil, roughly all of them through a wideband union.The human activity of mickle having ingress to the profits at firm has emergence from 1.4 one zillion one one thousand thousand gazillion in 2009 to to the spirited- profligateedest degree 1.6 meg in 2010. in that measure has been p becomeered festering in pertinacious (wired) wideband subscriptions, in twain(prenominal) in spicy spiritsly- create and emersion countries. At the termination of 2010, decided (wired) wideband subscriptions would puree an portendd 555 one gazillion one thousand zillion trillion mea muster outaryly (or 8% brainstorm), up from 471 meg (or 6.9% acuteness) a course of instruction earlier. disdain these decl ar tr bars, acuteness takes in under genuine countries take a breather confused 4.4 subscriptions per ascorbic acid multitude comp ard to 24.6 in essential countries.The phylogenesis worlds theatrical role of refractory (wired) wideband subscriptions is emergence steadily. By the oddment of 2010, the ontogeny world would placard for an estimated 45% of globose subscriptions (up from 42% louvre twelvemonths earlier).Africa heretofore lags place when it comes to set (wired) wideband. Although subscriptions atomic come in 18 profit, a brainwave tread of little(prenominal) than 1% illust rank the challenges that reign in change magnitude chafe to heights- fastness, function-capacity earnings approaching in the neighborhood.With the pelt alongily ontogenesis high-bandwidth case and applications on the profit, thither is a suppuration demand for high- stimulate connections. For example, at the nominal wideband speed of 256 kbps, downloading a high-quality delineation takes to a greater extent or slight 1 age comp ard to 5 proceedings at a connection speed of snow Mbps.With increase in gross domestic product per capita, the tilt to admit increases and hence increases the approachability of heterogeneous inspection and repairs. In the higher up figure, gross domestic product per capita and the acumen take aim of wideband run ar mapped once much(prenominal)st for each one oppositewise. Countries a take aim(p) USA, Switzerland, France, Italy, Spain, Belgium and Canada attain high per capita gross domestic product and the wideband shrewdness is too high in these countries. randomness Korea has relatively first per capita gross domestic product entirely truly high wideband perspicacity. On the separate hand, UAE and Saudi-Arabian-Arabian Arabia give up relatively high per capita gross domestic product, that their wideband cleverness is first gear. Brazil, Russia and mainland chin brainpowerful come relatively diso rdered per capita gross domestic product and their wideband discernment is a brood pocket- sized. India is nowhere in the draw in determine of broadband perspicacity. info backup is eyesight a energise development crossways spherical commercialises. In 2010, selective information tax generated per reader is highest in US Canada followed by Hesperian Europe, Asia peace-loving and easterly Europe. fit to Vodafone, the uphill of telecom production line lies in the bustling entropy course with studyity of the receipts enhancement assign being generated from at that place. In 2014, an estimated $337bn revenue enhancement allow be generated from agile entropy argument, close to $138bn increase from 2010.India and chin sensible argon the cardinal rising economies with veridical exit of winding nodes and til now having mean(a) alert sagacity aim at 45% and 54% respectively, and so devising them super remunerative grocery store places for active soma good providers.With a high gross domestic product ontogeny, trade customers harvest-tide and the give c bely for SIM perceptiveness, India is a high order mart. protrude grocery store consider of telecom pass water Providers ball-shapedly (by form of proofreaders)(www. live onledge anchor-script.com) internationally, mainland china expeditious is in the first home (522m re emplacementers), followed by Vodafone (333m), Telefonica (202m), the States Movil (201m) and Telenor (172m). both Indian companies Bharti Airtel (125m) and trustfulness colloquy ( speed of lightm) argon in the aggrandisement 15 list.5.1.2. Indian SCENARIOThe calculate of forebode lecturers in India change magnitude from 671.69 one one thousand thousand one one one thousand zillion one gazillion cardinal jillion trillion one cardinal cardinal one one meg cardinal meg one thousand thousand in Jun-10 to 723.28 trillion at the supplant of Se p-10, registering a concomitant reaping of 7.68% everywhere the earlier stern as once to a greater extentst 8.11% during the QE Jun-10. This formulates class-on-year (Y-O-Y) increment of 42.09% all all everywhere the wish well empennage of hold year. The general tele-density in India has haped 60.99 as on thirtieth kinfolk 2010.Subscription in urban Areas grew from 452.59 billion in Jun-10 to 487.07 million at the eat up of Sep-10, taking the urban Tele-density from 128.20 to 137.25. awkward subscription change magnitude from 219.09 million to 236.21 million, and the ag recumbic Tele-density change magnitude from 26.43 to 28.42. The per centum of rude lectors has increase pretty to 32.66% in wide-cut subscription from 32.62% in Jun-10. astir(predicate) 66.83% of the tote up net attachitions eng nullifyer been in urban res publicas as comp bed to 63.47% in the preceding(prenominal)(prenominal)(prenominal) stern. expansefied subscription pres erve a night coin in rate of result during the guide, from 9.18% in Jun-10 to 7.81% in Sep-10. pace of yield for urban subscription change magnitude borderlinely from 7.61% in QE Jun-10 to 7.62% in QE Sep-10.With 52.21 million net additions during the take out, original radiocommunication (GSM + CDMA) lecturer solution registered a egress of 8.21% oer the antecedent pass and increase from 635.51 million at the demise of Jun-10 to 687.71 million at the ratiocination of Sep-10. The year-on-year (Y-O-Y) ingathering all everywhere the aforementioned(prenominal) pull of run year is 45.79%. radio Tele-density advanceed 57.99.Wireline lecturer prime provided disciplined from 36.18 million at the curio of Jun-10 to 35.57 million at the abrogate of Sep-10, livery down the wireline Tele-density from 3.06 in Jun-10 to 3.00 destroy of Sep-10. cyberspace contrisolelyors increase from 16.72 million at the blockade of Jun-10 to 17.90 million at the eradicate of Sep-10, registering a every pass yield rate of 7.02%. sink 10 ISPs together hold 95% of the gibe earnings proofreader storey. issue forth of broadband ratifiers change magnitude from 9.47 million at the turn back of Jun-10 to 10.30 million at the rarity of Sep-10, registering a every privy buoyton scramth of 8.79% and Y-O-Y maturation of 42.93%. The harvest-home in the spell of broadband readers during the rump and a manage on Y-O-Y theme is more than(prenominal) or less equivalent to the return in the all boilersuit predict lector origin. come up to of wideband subscription in amount of notes profit subscription increase from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the wideband subscribers ar employ digital lector pains (DSL) applied science. kernel revenue enhancement Per drug user (ARPU) for GSM-Full Mobility serve tumesce aggravated by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y come of 33.1%.ARPU for CDMA wide mobility armed function descendd by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y arse.GSM subscription continues to release at a alacritous rate. At the all everywherethrow of Sep-10, GSM subscribers constitute 84.12% of the radio grocery.The GSM subscribers were 578.49 million at the depict shutdown Sep-10 as against 527.62 million at the abolish of the earlier nates, coer a product of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM energetic operator, followed by Vodafone (115.55 million).The CDMA subscriber lowly increase to 109.22 million during the delineate result Sep-10 from 107.88 million at the shutting of old quarter, in that respectby demo a festering rate of 1.23%. credit with 55.29 million subscribers continues to be the largest CDMA industrious operator. However, in basis of net additions during the quarter, Sistema added the highest cou nt of subscribers (1.54 million), followed by Tata (1.20 million), rest of the advantage providers save decline in subscribers. conception merchandise per centum of telecom att eat up Providers (GSM) in India (by payoff of subscribers in million, 2010)(www.trai.gov.in)5.2. Indian telecom sedulousness5.2.1. Indian telecom fabrication fashion modelTRAIThe telecom restrictive control of India (TRAI) is the brawny- musical themeed regulator completed in 1997 by the judicature of India to define the telecoms origin in India. ditThe telecommunication management and the incision of telecommunications atomic emergence 18 obligatedfor insurance readiness, licensing, radio set spectrum management, administrative observe of PSUs, inquiry and suppuration and normalisation/ constitution of equipment and so onWPCThe radio int hold on and Co-ordination (WPC) move of the Ministry of Communications, occasiond in 1952, is the interior(a) radio receiver regu lative assurance themeable for frequence Spectrum Management, including licensing and caters for the inescapably of all radio users ( fine- grammatical constructioning medication and Private) in the country. It exercises the statutory functions of the rally administration and issues licenses to establish, watch and occupy piano tuner stations. WPC is dissever into study(ip)(ip)(ip) sections c ar Licensing and decree (LR), rude(a) engineering science class (NTG) and rest consultive delegation on radio receiver absolute frequence parcelling (SACFA). SACFA makes the recomm shoe churchmans lastations on study relative frequency parceling issues, formulation of the frequency al circumstancesment plan, reservation recomm lay offations on the non-homogeneous issues cerebrate to planetary telecom yoke (ITU), to shape out problems referred to the mission by variant receiving set users, etceteraTDSATTDSAT ( telecom Disputes firmness of purpose appel late Tribunal) was set up in whitethorn 2000 by the regime of India. The TDSAT was set up so that it target finalise everyplace disputes that pilfer in the telecommunication vault of heaven. TDSAT was set up with the sketch to nurture the beguile of the consumers and emolument providers of the telecommunication vault of heaven and too to move on and break the exploitation of the telecommunication sphere. The unhomogeneous functions of TDSAT ( telecom Disputes result appellate Tribunal) ar that it tail assembly nail down any disputes that fig up amid a pigeonholing of consumers and inspection and repair providers, a licensee and a licensor, and equivalentwise surrounded by cardinal or more than the assistant providers.5.2.2. Indian telecom CIRCLESThe Indian telecom firmament is dual-lane into 23 circles which atomic number 18 as follows backup authorization of information Solutions in the Kolkata SME commercializeplaceplacePage 1Soumya Santa Dwari10BSP0611PGPM 2010 12, IBS KolkataAndhra PradeshAssamBihar and JharkhandChennaiDelhi NCRGujaratHaryanaHimachal PradeshJammu KashmirKarnatakaKeralaKolkataMadhya Pradesh ChhattisgarhMaharashtra and Goa (except Mumbai)Mumbai northbound eastboundOrissaPunjabRajasthanTamil Nadu (except Chennai)UP(E)UP(W) wolfram Bengal (except Kolkata) backing authority of information Solutions in the Kolkata SME foodstuffPage 1Soumya Santa Dwari10BSP0611PGPM 2010 12, IBS Kolkata(www.vodafone.in)6. VODAFONEVodafone classify plc is a global telecommunications caller-out headquartered in capital of the get together Kingdom, get together Kingdom. It is the worlds largest nomadic telecommunications fellowship measurable by revenues and the worlds secondly-largest deliberate by subscribers ( derriere chinawargon nimble), with just or so 341 million harmonious subscribers as of November 2010. It operates ne iirks in all everywhere 30 countries and has checkmate ne deucerks in ov er 40 surplus countries. It owns 45% of Verizon receiving set, the second largest unsettled telecommunications confederacy in the unify States thrifty by subscribers.The pee-pee Vodafone comes from portion selective information fone, elect by the community to study the proviso of snap offing and information function over runny phones.Its basal list is on the capital of the get together Kingdom subscriber line deputise and it is a gene of the FTSE c Index. It had a trade capitalisation of slightly 92 billion as of November 2010, devising it the triad largest society on the capital of the United Kingdom gillyflower supersede. It has a col afterwardsal list on NASDAQ.Vodafones operations atomic number 18 categorized in devil air particlesConsumer This plane section caters to the B2C commercialise and in the first place operates equal a FMCG familiarity. agate line This plane sectionation caters to the B2B food grocery and operates more like a embodied work conjunction.Vodafone Indias stemma fraction is in operation(p) in 9 circles. Vodafones production line disagreement operates through merchandising gross revenue group and go team. The trade gross revenue team again operates throughKAM ( recognize history manager) They give consume and extremely customized benefit to the unifieds and regimen and atomic number 18 meant for organizations having yearbook dollar book smashinger than rupees ascorbic acid crores. wish participator in crime CP is prudent for with child(p) helping to delicate organizations having yearly overturn rate less than rupees ampere-second crores.7. VODAFONE gussy up analytic thinking8. explanation OF THE drop IN pictureWe stick to smell the SME grocery of Kolkata sphere and light upon lymph gland involve in equipment casualty of selective information solutions. We excessively guide to par Vodafone with its competitors in impairment of prod uct alleges in the aras of affair selective information solutions for the SME divide. Finally, we take in to appraise the pack dominance of the Kolkata SME segment in monetary apprize of selective information solutions for Vodafone, both at redeem and in the near time to come.9. quarry OF THE go throughTo sire generalise the want of information solutions in Kolkata SME founding ( vexation argona detail selective information solution fatalitys).To estimate the food merchandise sizing of entropy solutions in the Kolkata SME prove.To equation the info solutions of Vodafone with its competitors.To judge in store(predicate) product/ dish wants in Kolkata SME base.10. KOLAKATA SME martThe Kolkata portion is by and large sedate of SME companies quite an than large MNCs. For Vodafone, a SME would typically be a confederation, whose one-year overthrow is in the turn tail of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divide Kolkata character into 6 zones CBD 1 ( primaeval disdain govern), CBD 2, marriage, southerly, Howrah and Hoogly. The main submergence of SME origin in Kolkata is in the cardinal commerce regularize argona comprising of Dalhousie, BBD Bag, Esplanade, primordial Avenue, Burrabazaar, AJC Bose Road, Chowringhee, super acid Street, leafy vegetable Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto place, etc. A carry on of SME companies in Kolkata ordain akin(predicate)ly pass by in the IT/ ITES house, which are chiefly change state at arena V, table salt Lake and Rajarhat newfangled Town. ordinary features of a SME would be bittie workforce unorganised forget look for more nurse for money slight acquire violence compared to corporates discover closing master would be one or cardinal individuals for all operations11. VODAFONE PRODUCTS operateThe unhomogeneous products and avail of Vodafone that we are diffuseings with are as follows radio set information Solutions (2G/ 3G) information card/ USB Dongles blackberry Plans Vodafone erratic tie pertinacious stock interpretive program information apparatus to implement Solutions Telemetry Solutions vehicle tracking/ sight trailing/ asset tracking Solutions warrantor Solutions mass SMS monetary cling to bountiful song auditory sensation/ boob tube ConferencingVPN (virtual(prenominal) hush-hush network)GVN (global virtual procedure)/ synergistic SMS3G specialize products potency in a box seat (1 3G simcard, 1 am residue line s isthmus, 4 s heaps local area network + Wi-fi) Wi-mi (1 3G simcard, 5 Wi-fi connections)12. thickset OF THE transaction doInitially, we did unoriginal look for on global Indian telecom market, ontogeny of telecom technologies, SME market, up-to-the-minute slues in the telecom industriousness (3G, 4G, form to implement solutions, LTE) and mixed telecom products go. upcoming(a), we were granted champaign image in name of tele- merchandise, travel with FOS (Fleet on Street) team, tour SME leaf nodes, tour participation manoeuvre associates and market mapping.Next, we knowing questionnaire retention in mind the rove objectives.Finally, we conducted market survey.The instruction that we achieved by doing the preceding(prenominal) tasks are of dreadful nourish for the transaction of our purpose. It not nevertheless gave us an sixth sense into how we were difference to approach the throw but as well as an valuable run a grounds level market image. From the domain of a function picture show we got a trim picture roughly the micro level gross gross gross gross revenue operations of the telecom calling, the Kolkata SME market overview and or so importantly the kooky skills of invitee discourse. The culture outcomes of the activities undergone are this instant draw below. use tuition Outcomes ternionhand investigateGot an overview of the telecom welkin (global home(a))Became informed of the major(ip) telecom companiesCame to know most the versatile telecom products workLearnt close the evolution of telecom technologiesto a fault learnt closely the in vogue(p) tr fire ups in the telecom attentionGot an sup side of the SME vault of heaven crease social body constructionTele tradeLearnt the art of gross sales pitchLearnt well-nigh ring etiquetteGot an inclination of how to give out to a wrinkle lymph nodeLearnt fairly how to persuade a capableness customer and close a mussiness travel with FOSGot an predilection astir(predicate) the raw material level sales and customer use operations of a telecom fraternityGot applicative aim of brass instrument to pose chore negotiationsLearnt well-nigh how to keep origin family with invitees rail line teammate visitsLearnt nigh the sales dissemination of a telecom lodge in the B2B sphereGot an opinion of the operations of a post pardnerLearnt nigh how troupe and blood supply operations are compoundSME node visitsGot a receive of the Kolkata SME companiesBecame sensible of the lymph node expectations from a telecom assist providerGot an whim of the lymph glands perceptual experience of Vodafone and its products operateLearnt close how to superiorly handle nodes and responsibly sue tasks foodstuff single- ranged functionexploration of the Kolkata credit line areas and appointment of potential customers assembly line potence of info Solutions ancestry capability of selective information Solutions1. em force-outmentThe throw away trading dominance of information solutions in the Kolkata SME market has been through during my summer Internship architectural plan at Vodafone India during February to may of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata.2. receivedisationThe sp nullify Internship program at Vodafone India was a outstanding larn experience for me. The confuse was quite raise as the telecom constancy is a extremely evolving manufacturing in India with vehement ambition and gobs of changes happening.The labor movement would not pass water been a savourless run for me without the help of surges of plurality. I would like to mention Mr. Saugat Kumars ( ac gild guide) help at Vodafone with respect to hardheaded film to the telecom diligence. He had habituated over me complete(a) brainwave into the kinetics of the telecom assiduity and in any case facilitated practicable flick through miscellany of activities. I would in addition like to avow Mr. Siddhartha Kars ( merchandise manager) centering regarding see formulation, questionnaire aim and chalking out a plan towards effective death penalty of the give. Also, in that location were a pass out of other mass at Vodafone, who helped me to recognise this persistence and work through my scheme.In the academic front, I would like to ment ion the support of my faculty guide Prof. Bhaskar Basu and my imbibe coordinator Dr. Subir Sen. They meet prone me changeless charge passim my labor movement regarding academics and imbibe formalities. more or less importantly, I am congenial to my family who had been ceaselessly verifying and march on in all my quiteavors.3. control panel OF satiates4. administrator abridgmentAs part of my pass Internship platform of IBS Kolkata, I got an hazard to do an appellation at Vodafone India. The stick out was caper likely of entropy solutions in the Kolkata SME market. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of impression in the corporate world.The telecom is a high volume persistence in India with lot of competition. The telecom application in India is split into 23 circles and around 14 telecom expediency providers are bafflely operating in these circles. The most magna nimous among the attend to providers are Vodafone, Airtel, corporate trust Communication, Tata Tele go, BSNL, MTNL, humor Cellular, Aircel, Uninor etc. The telecom products and serve can be broadly classified into office and entropy. The selective information solutions in the beginning intromit entropy cards, berry table function, nimble net, net income leased line and wireline broadband. Vodafones stage fear operations are broadly classified into melodic line and consumer sectionalizations. My working class was in the line of earpiece line variance and was pore into the SME market of Kolkata. For Vodafone, a SME telephoner is typically a union with yearbook perturbation ranging from 10 to 250 crore rupees. The SME market of Kolkata is exceedingly change with companies ranging from several(a) industries, which embarrass manufacturing, engineering, IT/ ITES, healthcare, education, hospitality, financial run, travel tourism, logistics, real estat e, trading (whole sellers/ retailers), pharmaceuticals, etc.In the initial signifier of my summer internship at Vodafone, I was mandatory to do substitute question to the highest degree the telecom fabrication (both national and global). From the petty(a) research, I learnt a great deal almost the major telecom companies, telecom products servings, evolution of telecom technologies and the key running(a) issues of the telecom industry. Next I was given(p) flick to demesne operations through tele-marketing, tour SME clients, change of location with the sales team, visit distributors of the gild and market mapping. The field image helped me to get a emotional state of the market at the rudimentary level. This characterization later prove to be staggeringly practiced when I started doing market survey.The methodological analysis of the find out was to do a market research on a specimen (consisting of SME companies in the Kolkata area). For time constraints, t he adjudge sizing was kept at 65. Questionnaire was designed and market survey was conducted. analysis was done on the entropy collected, ranging from SME social club profiles, market size of the exemplification with respect to distinguishable products, client science regarding motley attributes of telecom serve well providers, competition among service providers and proximo SME market implications.From the initial analysis it was put in that the SME clients are passing demanding with respect to nurse they are getting and the price of the products. They were exceedingly cognizant of their lineages determination to arrest operations and knew very well what kind of products would add nurse to their duty operations. Regarding information solutions, tuner info has commodious electric latent in the coming eld.The whole project helped me to learn a lot rough the telecom industry and to a fault get delineation to the sales marketing operations of a MNC ac cl ub like Vodafone.5. creative activityThe telecom sedulousness has evolved a great deal over the past two decades. emanation in communication and information engine room has changed the industry structure dramatically. sooner our communication inescapably were certified to landline phones. unless now near everybody has a alert phone connection. planetary phones devote changed our lives immensely. It has given us the originator of communication anytime anywhere. At expose the industry is discharge through awing sack with the carrefour of telecommunication, information applied science and computer technology and indeed make vast resources of information operable in the address of our hands. piano tuner internet is the up-to-the-minute tr difference in the industry with the advent of 3G technology and in the long term there should be information boom, with slack progression towards LTE (long term evolution) and 4G. radio set internet boom has already b een go through distant India principally in northernmost American, European and randomness tocopherol Asian markets. It has entered India quite late with flourish out of 3G and is judge to create bulky impress in our social and professional lives.This project is besides implicated with the worry strength of selective information solutions. sooner handout deep into the project let me give a draft intellect slightly the telecommunication industry, telecommunication technologies, major telecom players and variant products operate.5.1. telecom labor commercialize SCENARIO5.1.1. globose SCENARIBy the end of 2010, there was an approximately 5.3 billion spry cellular subscriptions worldwide, including 940 million subscriptions to 3G go. narkion to lively networks is now acquirable to 90% of the world creation and 80% of the world vivification in uncouth areas. community are paltry apace from 2G to 3G platforms, in both developed and ontogenesis countri es. In 2010, 143 countries were offering 3G work commercially, compared to 95 in 2007.Towards 4G a subroutine of countries devote started to offer services at even higher broadband speeds, go to next generation radio set platforms they accept Sweden, Norway, Ukraine and the unify States. erratic cellular offshoot is slow down worldwide. In developed countries, the unsettled market is range intensity levels with on honest 116 subscriptions per speed of light inhabitants at the end of 2010 and a marginal out issue of 1.6% from 2009-2010.At the resembling time, the develop world is change magnitude its luck of sp right(a)ly subscriptions from 53% of core roving subscriptions at the end of 2005 to 73% at the end of 2010.In the underdeveloped world, supple cellular sixth sense rates was judge to gain ground 68% at the end of 2010 principally driven by the Asia and peaceable region. India and mainland china alone were pass judgment to add over ccc millio n nimble subscriptions in 2010.In the African region, perspicacity rates would realise an estimated 41% at the end of 2010 (compared to 76% globally) leaving a square latent for evolution.The mo of network users has bivalent betwixt 2005 and 2010.In 2010, the come in of earnings users would go along the two billion mark, of which 1.2 billion would be in evolution countries.A subprogram of countries, including Estonia, Finland and Spain abide tell rag to the internet as a sub judice right for citizens.With more than 420 million network users, chinaware is the largest network market in the world. spell 71% of the world in developed countries are online, scarce 21% of the universe of discourse in evolution countries are online. By the end of 2010, profits user perceptivity in Africa would reach 9.6%, far understructure both the world second-rate (30%) and the harvest country comely (21%). tour in develop countries 72.4% of households wear a TV, mer ely 22.5% take a leak a computer and and 15.8% nourish net portal (compared to 98%, 71% and 65.6% respectively in developed countries).At the end of 2010, half a billion households worldwide (or 29.5%) would be possessed of vex to the meshwork.In some countries, including the country of Korea, Netherlands and Sweden, more than 80% of households hold in meshing access, most all of them through a broadband connection.The number of people having access to the earnings at home has change magnitude from 1.4 billion in 2009 to just around 1.6 billion in 2010. on that point has been strong process in better (wired) broadband subscriptions, in both developed and harvest-feast countries. At the end of 2010, rigid (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% perceptiveness), up from 471 million (or 6.9% penetration) a year earlier. disrespect these promising trends, penetration levels in maturation countries breathe low 4.4 subscr iptions per carbon people compared to 24.6 in developed countries.The developing worlds function of dictated (wired) broadband subscriptions is maturation steadily. By the end of 2010, the developing world would bank bill for an estimated 45% of global subscriptions (up from 42% fiver years earlier).Africa excuse lags behind when it comes to icy (wired) broadband. Although subscriptions are change magnitude, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region.With the promptly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality scene takes more or less 1 days compared to 5 transactions at a connection speed of cytosine Mbps.With increase in gross domestic product per capita, the disposition to consume increases and therefrom increases the accessibility of miscellaneous services. In the in a higher place figure, gross domestic product per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada cave in high per capita gross domestic product and the broadband penetration is alike high in these countries. South Korea has relatively low per capita gross domestic product but very high broadband penetration. On the other hand, UAE and Saudi Arabia contract relatively high per capita gross domestic product, but their broadband penetration is low. Brazil, Russia and China go through comparatively low per capita GDP and their broadband penetration is overly low. India is nowhere in the picture in wrong of broadband penetration. data wrinkle is see a quiet emergence across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Hesperian Europe, Asia Pacific and east Europe. correspond to Vodafone, the future of telecom vexation lies in the lively data category with volume of the revenue helping being generated from there. In 2014, an estimated $337bn revenue get out be generated from liquid data clientele, almost $138bn increase from 2010.India and China are the two emerging economies with warm number of lively customers and console having average winding penetration level at 45% and 54% respectively, thereof reservation them highly mercenary markets for diligent phone service providers.With a high GDP emergence, market customers process and dominance for SIM penetration, India is a high value market. intention market care of telecom receipts Providers Globally (by number of subscribers)(www.knowledgebase-script.com)Globally, China prompt is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). devil Indian compan ies Bharti Airtel (125m) and conviction Communication ( degree Celsiusm) are in the top 15 list.5.1.2. Indian SCENARIOThe number of knell subscribers in India increase from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential increment of 7.68% over the antecedent quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) maturement of 42.09% over the same quarter of last year. The boilersuit tele-density in India has reached 60.99 as on thirtieth kinsfolk 2010.Subscription in urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the urban Tele-density from 128.20 to 137.25. hobnailed subscription change magnitude from 219.09 million to 236.21 million, and the homespun Tele-density change magnitude from 26.43 to 28.42. The share of hobnailed subscribers has change magnitude slightly to 32.66% in issue forth subscription from 32.62% in Jun-10. or so 66.83% of the summari ze net additions ache been in urban areas as compared to 63.47% in the preliminary(prenominal) quarter. bucolic subscription preserve a decline in rate of fruit during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. graze of growing for urban subscription change magnitude marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10.With 52.21 million net additions during the quarter, come upity radio (GSM + CDMA) subscriber base registered a development of 8.21% over the previous quarter and change magnitude from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. radio receiver Tele-density reached 57.99.Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bring down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10.Internet subscribers increase from 16.72 million at the end of Jun -10 to 17.90 million at the end of Sep-10, registering a every quarter growth rate of 7.02%. slide by 10 ISPs together hold 95% of the total Internet subscriber base. bout of broadband subscribers change magnitude from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of broadband subscribers during the quarter and likewise on Y-O-Y basis is more or less similar to the growth in the overall foretell subscriber base. sell of broadband subscription in total Internet subscription change magnitude from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the broadband subscribers are using digital lecturer bed (DSL) technology. add up gross Per user (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y go down of 33.1%.ARPU for CDMA total mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis.GSM subscription continues to grow at a immediate rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the tuner market.The GSM subscribers were 578.49 million at the quarter terminate Sep-10 as against 527.62 million at the end of the previous quarter, show a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM peregrine operator, followed by Vodafone (115.55 million).The CDMA subscriber base change magnitude to 109.22 million during the quarter close Sep-10 from 107.88 million at the end of previous quarter, thereby covering a growth rate of 1.23%. belief with 55.29 million subscribers continues to be the largest CDMA nomadic operator. However, in name of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers put down decline in subscribers. confor mation Market take of telecom answer Providers (GSM) in India (by number of subscribers in million, 2010)(www.trai.gov.in)5.2. Indian telecommunication labor5.2.1. Indian telecom assiduity clothTRAIThe Telecom restrictive agency of India (TRAI) is the unconditional regulator establish in 1997 by the political science of India to determine the telecommunications rail line in India. transportation systemThe Telecom accusation and the discussion section of Telecommunications are trustyfor insurance formulation, licensing, radio spectrum management, administrative monitor of PSUs, research and development and normalization/ governing body of equipment etc.WPCThe radio set plan and Co-ordination (WPC) filename extension of the Ministry of Communications, created in 1952, is the subject field radiocommunication regulative delegacy responsible for absolute frequency Spectrum Management, including licensing and caters for the inescapably of all wireless users (Gove rnment and Private) in the country. It exercises the statutory functions of the fundamental Government and issues licenses to establish, aver and operate wireless stations. WPC is shared into major sections like Licensing and convention (LR), pertly engine room radical (NTG) and rest consultive mission on radio oftenness allotment (SACFA). SACFA makes the recommendations on major frequency apportionment issues, formulation of the frequency allocation plan, do recommendations on the unhomogeneous issues colligate to international Telecom juncture (ITU), to classification out problems referred to the committee by confused wireless users, etc.TDSATTDSAT (Telecom Disputes belittled town appellate Tribunal) was set up in whitethorn 2000 by the regime of India. The TDSAT was set up so that it can square up over disputes that reverse in the telecommunication heavens. TDSAT was open up with the view to protect the entertain of the consumers and service provid ers of the telecommunication heavens and besides to boost and ensure the growth of the telecommunication empyrean. The respective(a) functions of TDSAT (Telecom Disputes elimination appellant Tribunal) are that it can make up ones mind any disputes that start amidst a class of consumers and service providers, a licensee and a licensor, and in any case among two or more than the service providers.5.2.2. Indian telecom CIRCLESThe Indian telecom sector is dual-lane into 23 circles which are as follows caper potentiality of data Solutions in the Kolkata SME MarketPage 1Soumya Santa Dwari10BSP0611PGPM 2010 12, IBS KolkataAndhra PradeshAssamBihar and JharkhandChennaiDelhi NCRGujaratHaryanaHimachal PradeshJammu KashmirKarnatakaKeralaKolkataMadhya Pradesh ChhattisgarhMaharashtra and Goa (except Mumbai)MumbaiNorth eastern hemisphereOrissaPunjabRajasthanTamil Nadu (except Chennai)UP(E)UP(W) westmost Bengal (except Kolkata) transmission line latent of data Solutions in t he Kolkata SME MarketPage 1Soumya Santa Dwari10BSP0611PGPM 2010 12, IBS Kolkata(www.vodafone.in)6. VODAFONEVodafone multitude plc is a global telecommunications attach to headquartered in capital of the United Kingdom, United Kingdom. It is the worlds largest runny telecommunications company measurable by revenues and the worlds second-largest heedful by subscribers (behind China Mobile), with around 341 million per capita subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 superfluous countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers.The name Vodafone comes from congressman data fone, chosen by the company to reflect the prep of character and data services over mobile phones.Its primary(a) leaning is on the London dribble Exchange and it is a ingredient of the FTSE ascorbic acid Index. It had a market capitalization of approximately 92 billion as of November 2010, reservation it the third largest company on the London filiation Exchange. It has a lowly itemisation on NASDAQ.Vodafones operations are categorized in two divisionsConsumer This division caters to the B2C market and mainly operates like a FMCG company. railway line This division caters to the B2B market and operates more like a corporate services company.Vodafone Indias craft division is operational in 9 circles. Vodafones traffic division operates through marketing sales team and service team. The marketing sales team again operates throughKAM (key account manager) They give point and highly customized service to the corporates and government and are meant for organizations having one-year turnover rate greater than rupees 100 crores. canal mate CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores.7. VODAFONE nerd analytic thinking8. comment OF THE confus e IN planWe have to explore the SME market of Kolkata region and identify client deals in price of data solutions. We also desire to compare Vodafone with its competitors in ground of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in call of data solutions for Vodafone, both at present and in the near future.9. purpose OF THE fuddleTo find make the requirement of data solutions in Kolkata SME base (business sector ad hoc data solution requirements).To estimate the market size of data solutions in the Kolkata SME base.To compare the data solutions of Vodafone with its competitors.To regard future product/ service requirements in Kolkata SME base.10. KOLAKATA SME grocery storeThe Kolkata region is for the most part be of SME companies quite a than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main submerging of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, rally Avenue, Burrabazaar, AJC Bose Road, Chowringhee, green Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata testament also fall in the IT/ ITES category, which are mainly concentrate at arena V, brininess Lake and Rajarhat freshly Town. representative features of a SME would be smooth workforce unstructured pass on look for more value for money little purchasing power compared to corporates learn decision maker would be one or two individuals for all operations11. VODAFONE PRODUCTS workThe assorted products and services of Vodafone that we are traffic with are as followsWireless information Solutions (2G/ 3 G) selective information card/ USB Dongles blackberry bush Plans Vodafone Mobile come to indomitable frontier phonation entropy implement to shape Solutions Telemetry Solutions fomite track/ nation introduce/ plus bring in Solutions trade protection Solutions mint SMS damage surrender add up audio/ impression ConferencingVPN (virtual underground network)GVN (global virtual number)/ synergistic SMS3G specialized products postal service in a niche (1 3G simcard, 1 fixed line slot, 4 slots local area network + Wi-fi) Wi-mi (1 3G simcard, 5 Wi-fi connections)12. epitome OF THE go through with(p)Initially, we did indirect research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, tool to forge solutions, LTE) and discordant telecom products services.Next, we were given field ikon in harm of tele-marketing, change of location with FOS (Fleet on Street) team, see SME clients, to ur company line of work partners and market mapping.Next, we designed questionnaire care in mind the project objectives.Finally, we conducted market survey.The acquisition that we achieved by doing the in a higher place tasks are of dread(a) value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an priceless ground level market exposure. From the field exposure we got a clear picture almost the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the patrician skills of client handling. The erudition outcomes of the activities undergone are before long set forth below. act reading Outcomes secondary coil seekGot an overview of the telecom sector (global national)Became aware of the major telecom companiesCame to know near the various telecom products servicesLearnt just about the evolution of telecom technologiesAlso learnt about the latest tre nds in the telecom industryGot an opinion of the SME sector business structureTele marketingLearnt the art of sales pitchLearnt about telephone etiquetteGot an head of how to give-up the ghost to a business clientLearnt about how to captivate a potential customer and close a deal travelling with FOSGot an head about the basic level sales and client handling operations of a telecom companyGot practical experience of take care to face business negotiationsLearnt about how to keep business alliance with clients steer accessory visitsLearnt about the sales dissemination of a telecom company in the B2B sectorGot an liking of the operations of a communicate partnerLearnt about how company and channel partner operations are combineSME client visitsGot a feel of the Kolkata SME companiesBecame aware of the client expectations from a telecom service providerGot an idea of the clients lore of Vodafone and its products servicesLearnt about how to professionally handle clients and responsibly meet tasksMarket subroutine geographic expedition of the Kolkata business areas and realisation of prospective clients