In report format, prepare a services marketing mix (people, process, Essay - 1

In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one - Essay Example All the outlets run their businesses 24/7 as opposed to what other institutions and players in the industry do. Definitely, providing accommodation service through any other system is questionable. The marketing process applied by the hotel justifies its quest to remain competitive in the industry and business. The process of marketing Holiday Inn starts with a decision defining the position of the hotel would be products, and services that would go on sale (Jerome 21). The visualized types of clients also appear at the initial stages of designing a marketing process. Essential marketing process includes creating awareness as of the hotel and its services and products as igniting the demand for the services and products offered at the hotel. They essentials help in meeting the set goals as well as gaining a competitive advantage in the market against other players. The growth of electronic marketing is one of the most influential, and essential patterns in the field of information and communication technology as well as marketing and business. The trend remains part of these fields over the past ten to twenty years. E marketing continues to revolutionize ways through which businesses carry out their promotional activities. The development of social media platforms provides the possibility to expand the manner in which business organizations and their interaction with consumers in future business environment. This discourse delves in to the analysis of the influence of e marketing on the business environment and the entire business as well. In carrying out the evaluation, the paper follows three comprehensible parts. Defining the concept of electronic marketing is in the first section the discourse giving room for evaluating ways through which e marketing contributes to the efforts by business institutions reaching their target market segment. Finally, the author of the paper